Beyond Engagement: Why Advocacy Is Always About the People

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

After this week's Customer Engagement Summit (#CESummit), this post is a great reminder of how important employee engagement is to success.

Read the source article at socialmediatoday.com

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Why Most Strategy Fails—and What to Do Instead

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