Show Responsibility with a Sustainability Report

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

Regulatory compliance, climate change awareness, and strong corporate governance have lead to a rapid increase in the number of organizations who choose to provide a Sustainability Report to their internal and external stakeholders. Good corporate citizenry has many business benefits including cost savings, increased staff recruitment and retention, and improved customer loyalty and brand preferences.

What Information Needs to be Reported?

  • Approach to Sustainability - a letter from your CEO that clearly communicates your commitment to becoming a more sustainable organization is critical, along with a chart that demonstrates stakeholder engagement.
  • Company Profile - provide a corporate overview, awards & recognition, and milestones of the company's evolution from its inception to present day.
  • Governance, Ethics and Compliance - describe your governance structure, reporting relationships, and Codes of Ethics that your organization follows.
  • Employees - how does your organization ensure a sustainable workforce?
  • Environment, Health and Safety - Environmental & Safety KPIs & metrics.
  • Product Responsibility - have you 'greened' any product related processes?
  • Supply Chain - are you increasing the sustainability of your supply chain?
  • Community Support - donations, scholarships, sponsorships, and grants.
  • Economic Impact - what economic value are you generating & distributing?
  • Sustainability Reporting - what is your Global Reporting Initiative Index?

Action Plan:

    1.  Build a Sustainability Team - download our Sustainability Report template and build a cross-functional team to help complete each section.
  1. Publish your Report - work with your team to complete the report, then provide a copy to each of your key stakeholders, and add to your website.
  2. Improve Report Annually - visit www.csrwire.com to learn best practices.

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