Account-Based Marketing Customer Success Story Using Terminus
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Demand Metric research shows that the adoption of Account-Based Marketing (ABM) is on the rise. B2B marketers have always sought more precise ways to reach target accounts, and that outcome is the promise of ABM.
Join Gina Muller, Director of Marketing at Insightpool and Sangram Vajre, Co-Founder & CMO at Termius who will share a real world example of how ABM is working for a true modern marketing organization.
Topics covered:
- Why Account-Based Marketing (ABM) matters
- The top reason Insightpool started to look for an ABM solution
- The hype and reality of ABM in todays market
- How different is ABM compared to lead based marketing and why that's important in B2B
- How long it took Insightpool to implement their first ABM campaign
- How to evaluate the ROI of an ABM campaign
- What the future of ABM looks like
This webinar takes place on August 19th at 2pm EDT during our inaugural B2B Marketing Data Virtual Summit.
