Beyond Engagement: Should Brands Get Personal with Employee Advocates?
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
The #CESummit will include a focus on advocacy, which is often understood as customer advocacy. But employees make excellent advocates as well. This post shows how two prominent, respected organizations are using employee advocacy to strengthen their brands.
