Identifying The Marketing Maturity Of Your Business

A popular concept in marketing, marketing maturity, is often referred to as lead generation maturity. Market maturity is typically measured by consumer patterns and involves four stages:

• Customizing your products or services based on consumer needs
• Offering that product or service to your target audience
• Making it convenient for the consumer to purchase that product or service
• Surviving in a competitive market

With the above taken into consideration, companies need to assess their lead generation programs and their marketing maturity.

The Current Problem

In today’s global economy, you have to know which of the above stages your company is in and how you compare with your competitors. It is extremely important that you are able to assess your lead generation programs and your stage of marketing maturity. By knowing the stage your company is in, you can re-asses your goals and revamp your marketing strategy. Unfortunately, many companies have not yet realized what a critical role that marketing maturity plays in the entire sales process.

How Can You Solve the Problem?

The use of a lead generation program assessment tool will enable you to accurately gauge the maturity of it so you can rate the best compliance methods and practices that apply to certain dimensions such as:

• Analytics and search criteria
• Campaign effectiveness measurement
• Channel marketing
• Database management
• Lead conversion statistics
• Marketing automation
• Process, skills, and strategy
• Systems integration
• Your company website

Once your lead generation and marketing maturity assessments have been completed, the program will provide you as well as your marketing and sales teams with the results and make recommendations for improvement.

Benefiting from Lead Generation and Marketing Maturity Assessment

The primary benefit of lead generation and marketing maturity assessment is that it enables your marketing and sales departments to define and set their objectives. Most importantly, these assessment tools will generate reports that depict those areas where your marketing efforts have been successful.