Lead Scoring Criteria
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
In the second installment of the video series, "How to Prioritize Leads," by Software Advice, partner and founder of BlueBird Strategies, Mac McConnell focuses on the criteria that most companies utilize to score leads. McConnell highlights his top three categories for scoring: demographics, behavior and qualification.
To learn more about McConnell's criteria for scoring leads, watch the short video below:
How We Can Help
To compliment your efforts associated with lead scoring, consider utilizing these tools and templates:
