How Traditional PR Is Becoming More Social
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
|
By Jesse Hopps
Watch Peter Shankman, founder of Help a Reporter Out (HARO), as he joins Hubspot to share some PR tips and insights.
Peter is the author of two books: Customer Service: New Rules for a Social Media World and Outrageous PR Stunts That Work And Why Your Company Needs Them.
He currently runs his own agency The Geek factory, Inc.
In the show David and Peter chat about:
- The story behind HARO
- How PR is changing
- Fan questions like "Is traditional PR dead?"
