What's your mobile marketing risk?

Here is a free Demand Metric tool to help you find out: https://bit.ly/vw8ZsS.

The Demand Metric Mobile Marketing Risk Assessment tool is for organizations considering marketing through the mobile channel. It allows you to rate the impact and probability of up to 11 specific, user-defined mobile marketing risk events. For each risk event, the user describes an expected outcome should that event materialize and then identifies a mitigation plan. The value of this tool comes from directing the user through a process of identifying, rating and planning to mitigate specific risks associated with mobile marketing. It is an excellent mechanism for collaborating with a group or committee charged with implementing a mobile marketing strategy.

The Mobile Marketing Risk Assessment tool is part of the Demand Metric Mobile Marketing toolkit, a collection of 15 tools for understanding the mobile behaviors of the target audience, assessing risk and readiness, developing a business case and project charter, identifying resources, hiring qualified talent, selecting vendors, crafting policy, implementing a strategy and measuring results.

Comments and feedback on this tool and its use are encouraged, as is discussion about your mobile marketing risk landscape. Comment here on the Demand Metric blog, through our LinkedIn group or by email: [email protected].