Mastering LinkedIn

You need to align your marketing objectives and processes to your  company strategy and organizational structure. You are required to  present an organized system for the marketing alignment of your company.
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By Jesse Hopps

While Facebook, Twitter, and Google+ continue to rule the personal sector of social networks, LinkedIn has become the most popular social networking channel for professionals. This could be because LinkedIn gives you the ability to share your work experience, to make new contacts, and to request references from previous employers and colleagues – among many other things.

Don't sweat - If you haven't already started to leverage this resource, it's not too late!

In order to help companies and individuals optimize their LinkedIn usage, HubSpot has created a free eBook entitled Learning LinkedIn from the Experts: A Practical Guide to Leveraging LinkedIn.

This eBook contains quality advice from LinkedIn experts. To download the full report, click on the image below:

How We Can Help

If you are looking to measure your efforts through social media, including LinkedIn, feel free to take a look at the followings tools/templates:

Social Marketing Metrics Template

Social Media Marketing Calendar

Social Media Channel Prioritization Tool

Social Media Tasks Calendar 2011

Social Media Usage Survey

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