Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Today, Vidyard announced that Salesforce Pardot customers can now identify online video viewers and track their viewing history as part of lead scoring, qualification and automated nurture programs. With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities.
