Tradeshow Marketing Tips

Chief analyst Jerry Rackley was interviewed by Kevin Price, host of the "Price of Business" radio show that airs on KTEK AM 1110 in Houston, Texas. He and Kevin chatted about how to effectively market using tradeshows.

Tradeshow marketing is an important B2B marketing strategy.  Some companies rely on event or tradeshow marketing to produce a majority of their leads.  For other companies, tradeshows are just one of many marketing channels.  Regardless of where a company is on this spectrum, it is important to do tradeshow marketing well, because the impressions made at tradeshow events are lasting.  The potential for gain is high, but so is the potential for embarrassment if a company fails to plan it presence.

Kevin and Jerry discussed some tradeshow marketing tips, such as show selection, the "5-Second Rule" and promotional items that can help firms excel at tradeshow marketing.

Hear the May 29, 2013 interview on tradeshow marketing here:

To see the full set of Demand Metric resources for tradeshow marketing, such as the Tradeshow Program ROI Calculator, visit the Demand Metric website.