Using Webinars for Engagement-Based Marketing
You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company.
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By Jesse Hopps
Perhaps one of the biggest challenges that marketers face when building a digital strategy is finding “human” ways to connect with their target audience. There are many digital channels that help us to reach our prospects but very few that enable us to engage directly with them.
In this session, Mark Bornstein, Senior Director of Content Marketing with ON24, will highlight best practices for turning webinars into interactive, engagement- based experiences that deliver behavioral data for more effective lead scoring.
This presentation takes place on June 17th at the Digital Media Virtual Summit and will cover:
- Building interactive webinars
- Integrating social media into the webinar experience
- Increasing marketing touches in a single event
- Measuring audience behavior
