With a variety of options available for training their revenue-seeking professionals, today’s sales leaders need to carefully select the skills and solution provider that will most directly impact their bottom line.
Aberdeen Group research found that organizations that practice lead scoring or customer scoring enjoy strong customer retention rates and high profitability. Among the key findings that help to optimize the use of a scoring solution are the ability to determine lifetime customer value, the need to ensure a rich set of data is available to feed the scoring software, and the use of appropriate metrics to measure the performance of the scoring software.
With a variety of options available for training their revenue-seeking professionals, today’s sales leaders need to carefully select the skills and solution provider that will most directly impact their bottom line.
Aberdeen Group research found that organizations that practice lead scoring or customer scoring enjoy strong customer retention rates and high profitability. Among the key findings that help to optimize the use of a scoring solution are the ability to determine lifetime customer value, the need to ensure a rich set of data is available to feed the scoring software, and the use of appropriate metrics to measure the performance of the scoring software.
With a variety of options available for training their revenue-seeking professionals, today’s sales leaders need to carefully select the skills and solution provider that will most directly impact their bottom line.
Aberdeen Group research found that organizations that practice lead scoring or customer scoring enjoy strong customer retention rates and high profitability. Among the key findings that help to optimize the use of a scoring solution are the ability to determine lifetime customer value, the need to ensure a rich set of data is available to feed the scoring software, and the use of appropriate metrics to measure the performance of the scoring software.
