While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
By Jerry Rackley
I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.
An event manager is a person who is responsible for organizing parts of a trade show, seminar or other event. In most instances, the event manager reports directly to the Director of Marketing or the Director of Operations. When something goes wrong during an event, all eyes look to this person for answers. Just a sampling of the duties an event manager has will provide you with an idea of how much responsibility comes with the job.
Businesses love metrics because they allow you to effectively measure success. The difficult part regarding metrics is focusing on numbers that are relevant.
A marketing report can look like a combination of meaningful figures if you are not sure what you are looking for. Before you start planning your next tradeshow participation, you should spend time developing metrics you can use to help you determine if the show was a success. To do that, you need to understand what kinds of results you are looking to measure and use.
When looking for an events manager, there are a number of important traits that will go unmentioned in an official job description. During the interview process, it is important that a hiring manager look to see if any of the candidates have the following traits.
Tracking the events and costs associated with a tradeshow is important, and it is critical to determining the overall success of your company’s participation in that show. When evaluating an event, a tradeshow program template can be very effective.
If you have spent time looking into which social media channels to pursue, you are probably at the stage where you are wondering which tools should be utilized to get started.
Are you currently utilizing a tradeshow program? Are you sure it's the right one for you? If there is any question about it, or if you've used it in the past and had limited success, you may want to consider a tradeshow program assessment. Even if something has worked in the past, that doesn't mean it's the right thing for the future.
Determining the return on investment, or ROI, of a tradeshow requires an understanding of multiple numbers. To begin, it is important that each dollar that is spent have a purpose and be accounted for.
While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
By Jerry Rackley
I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.
An event manager is a person who is responsible for organizing parts of a trade show, seminar or other event. In most instances, the event manager reports directly to the Director of Marketing or the Director of Operations. When something goes wrong during an event, all eyes look to this person for answers. Just a sampling of the duties an event manager has will provide you with an idea of how much responsibility comes with the job.
Businesses love metrics because they allow you to effectively measure success. The difficult part regarding metrics is focusing on numbers that are relevant.
A marketing report can look like a combination of meaningful figures if you are not sure what you are looking for. Before you start planning your next tradeshow participation, you should spend time developing metrics you can use to help you determine if the show was a success. To do that, you need to understand what kinds of results you are looking to measure and use.
When looking for an events manager, there are a number of important traits that will go unmentioned in an official job description. During the interview process, it is important that a hiring manager look to see if any of the candidates have the following traits.
Tracking the events and costs associated with a tradeshow is important, and it is critical to determining the overall success of your company’s participation in that show. When evaluating an event, a tradeshow program template can be very effective.
If you have spent time looking into which social media channels to pursue, you are probably at the stage where you are wondering which tools should be utilized to get started.
Are you currently utilizing a tradeshow program? Are you sure it's the right one for you? If there is any question about it, or if you've used it in the past and had limited success, you may want to consider a tradeshow program assessment. Even if something has worked in the past, that doesn't mean it's the right thing for the future.
Determining the return on investment, or ROI, of a tradeshow requires an understanding of multiple numbers. To begin, it is important that each dollar that is spent have a purpose and be accounted for.
While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online community is displacing the public network for many groups and activities. Private online communities give marketers and brands much more control over information and social interaction. They offer customers more privacy, a higher level of interaction and stronger trust in both the community and the content provided.
By Jerry Rackley
I had a conversation last week with a Demand Metric member, the kind of conversation I wish I had more often. This particular member reached out to us because in his attempt to use one of our resources, he saw something that didn’t seem quite right, and he wanted to let us know about it.
An event manager is a person who is responsible for organizing parts of a trade show, seminar or other event. In most instances, the event manager reports directly to the Director of Marketing or the Director of Operations. When something goes wrong during an event, all eyes look to this person for answers. Just a sampling of the duties an event manager has will provide you with an idea of how much responsibility comes with the job.
Businesses love metrics because they allow you to effectively measure success. The difficult part regarding metrics is focusing on numbers that are relevant.
A marketing report can look like a combination of meaningful figures if you are not sure what you are looking for. Before you start planning your next tradeshow participation, you should spend time developing metrics you can use to help you determine if the show was a success. To do that, you need to understand what kinds of results you are looking to measure and use.
When looking for an events manager, there are a number of important traits that will go unmentioned in an official job description. During the interview process, it is important that a hiring manager look to see if any of the candidates have the following traits.
Tracking the events and costs associated with a tradeshow is important, and it is critical to determining the overall success of your company’s participation in that show. When evaluating an event, a tradeshow program template can be very effective.
If you have spent time looking into which social media channels to pursue, you are probably at the stage where you are wondering which tools should be utilized to get started.
Are you currently utilizing a tradeshow program? Are you sure it's the right one for you? If there is any question about it, or if you've used it in the past and had limited success, you may want to consider a tradeshow program assessment. Even if something has worked in the past, that doesn't mean it's the right thing for the future.
Determining the return on investment, or ROI, of a tradeshow requires an understanding of multiple numbers. To begin, it is important that each dollar that is spent have a purpose and be accounted for.
