In the digital era, the most successful companies will not only be on the cutting edge of product, they will be the ones who use social media as a part of their overall global business strategy. Social media allows different departments to build meaningful relationships with customers, partners, employees and influencers. These relationships are what delivers customer satisfaction, and ultimately drives revenue.
Its no secret that advocacy software can help a company create brand champions from their customers. What is lessor known is how customer advocates can help a company hire a great new employee. This case study from Influitive is a good example of the power of customer advocates.
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
In a recent study conducted by
Demand metric
, one of top issues B2B video marketers faced was the demand for compelling quality content. This challenge is one that seems to plague marketers across the board, whether the medium is video, content or ...
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale.
By Megan Totka
Does the thought of criticism keep you from jumping on the social media train? Unsure how to respond to negative comments about your business on social media websites?
Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of customer relationships, content marketing within the B2B space and what excites him about marketing today.
In the digital era, the most successful companies will not only be on the cutting edge of product, they will be the ones who use social media as a part of their overall global business strategy. Social media allows different departments to build meaningful relationships with customers, partners, employees and influencers. These relationships are what delivers customer satisfaction, and ultimately drives revenue.
Its no secret that advocacy software can help a company create brand champions from their customers. What is lessor known is how customer advocates can help a company hire a great new employee. This case study from Influitive is a good example of the power of customer advocates.
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
In a recent study conducted by
Demand metric
, one of top issues B2B video marketers faced was the demand for compelling quality content. This challenge is one that seems to plague marketers across the board, whether the medium is video, content or ...
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale.
By Megan Totka
Does the thought of criticism keep you from jumping on the social media train? Unsure how to respond to negative comments about your business on social media websites?
Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of customer relationships, content marketing within the B2B space and what excites him about marketing today.
In the digital era, the most successful companies will not only be on the cutting edge of product, they will be the ones who use social media as a part of their overall global business strategy. Social media allows different departments to build meaningful relationships with customers, partners, employees and influencers. These relationships are what delivers customer satisfaction, and ultimately drives revenue.
Its no secret that advocacy software can help a company create brand champions from their customers. What is lessor known is how customer advocates can help a company hire a great new employee. This case study from Influitive is a good example of the power of customer advocates.
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.
But we all know, deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
In a recent study conducted by
Demand metric
, one of top issues B2B video marketers faced was the demand for compelling quality content. This challenge is one that seems to plague marketers across the board, whether the medium is video, content or ...
Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social content produced by marketers is only accelerating that growth.
A top priority of all businesses, from small to large in size, is creating customer loyalty. Today’s businesses face the challenge of retaining their customers long after the initial sale.
By Megan Totka
Does the thought of criticism keep you from jumping on the social media train? Unsure how to respond to negative comments about your business on social media websites?
Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of customer relationships, content marketing within the B2B space and what excites him about marketing today.
