The 2020 State of Marketing Project Management - Analyst Report

Marketing, more than any other department in a firm, tends to typify the “hair on fire” part of the organization that teeters on the edge of chaos.  It’s no wonder: the marketing team often lacks the processes or tools to manage its work efficiently. It’s chronically understaffed.

We asked 500+ marketers how they manage their work and how different approaches influence productivity, perception, morale, budgets, and outcomes.

The results are clear. The majority of marketers are unhappy with the way their team manages work and the tools they are using.

Table of Contents

1. Introduction
2. How Marketing Approaches Project Management
3. Inventory of Current Project Management Approaches
4. Satisfaction with Project Management Approaches
5. Tools for Marketing Project Management
6. Marketing Project Visibility and Execution
7. Analyst Bottom Line 
8. Appendix