Executive Summary

This How-To Guide has been designed to provide practical advice for analyzing how you are spending your ad & PR budget and to measure which marketing source is providing the most benefit to your company

Read this brief 2-page guide to learn:

  • Why PR vs. Ad Spending
  • What Are the Benefits of Analyzing PR vs. Ad Spending
  • Where Your Competitors Compare in this Area
  • Action Plan for Analyzing your PR vs. Ad Spending
  • Use our Competitive PR and Advertising Analysis to Analyze

Read this report to learn how to analyze your ad vs. PR spending. Use our Competitive PR and Advertising Analysis to complete the analysis and find out how you stack up against your competitors in this area.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at [email protected] to make a content request.

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Resource Overview

A guide to help you track & analyze your ad & PR spending.

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