Executive Summary

Having a solid list of contacts is one of the most important factors in determining the success or failure of an email marketing campaign.

Read the following summary to understand how you can build a rock-hard list. 

Read this brief 5 page guide to learn:

  • What is Permission Based Marketing?
  • Models of Acquisition for List Building
  • Types of Permission Based Lists
  • List Building Best Practices

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at [email protected] to make a content request.

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Resource Overview

This guide provides advice on how to build permission-based email marketing lists.

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