In-Depth Interview Guide

Your Problem

You need to evaluate individual opinions for a market research study.  You would like to gain insight into your market research problem through individuals closely engaged in activities relating to your problem.

Our Solution

Our In-Depth Interview Guide was created to help you conduct qualitative research by interviewing a small number of individual respondents using an open-ended method to obtain detailed information about a topic – otherwise known as an in-depth interview.  The goal of conducting an in-depth interview is to explore a respondent’s point of view, experiences, motivations, feelings, and perspectives.

This Microsoft Word document provides you with a plan & guidelines when conducting in-depth interviews to obtain knowledge on your market research problem.

Key Benefits

• provides a typical in-depth interview execution plan
• defines guidelines for conducting interviews
• includes a series of common interview questions
• facilitates communication of interview discussions
• easily edited on a case-by-case basis

Microsoft Word Document

Estimated Time Required: 2 Hours

Skills Required: Interview Skills