Developing Sales Playbooks from Journey Maps

Executive Summary

Building a Sales Playbook can be an overwhelming process.  Just finding the data needed to create a complete, beneficial Playbook alone can cause a conundrum as most organizations overlook the importance of segmenting by industry, territory and/or product.

By creating well-defined Customer Journey Maps for each buyer persona that engages with your organization, the project of constructing a Sales Playbook becomes less daunting.  The reason for this is that the Customer Journey Map, if completed thoroughly, provides you with a plethora of quality data on each buyer persona and their likely relationship and purchasing patterns.

This How-To Guide has been designed to help you and your company build, implement and operationalize Sales Playbooks based on Customer Journey Map data.

Read this 7-page guide to learn:

• The definition of Customer Journey Maps
• The definition of a Sales Playbook & what they should include
• An action plan to help you leverage Journey Maps to create a Sales Playbook
   

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