Digital Marketing Framework

Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this digital marketing framework include:

1. Understand
2. Evaluate
3. Research
4. Plan
5. Implement
6. Measure

Within each stage there are a series of essential activities that need to be performed to ensure alignment between your all of your digital marketing programs, your sales & marketing goals for the upcoming year and your company's direction for the future.