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Digital Marketing Framework

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Resource Overview

Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this digital marketing framework include:

  1. Understand
  2. Evaluate
  3. Research
  4. Plan
  5. Implement
  6. Measure

Within each stage there are a series of essential activities that need to be performed to ensure alignment between your all of your digital marketing programs, your sales & marketing goals for the upcoming year and your company's direction for the future.

Resource Overview

Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

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