Event Marketing Plan Playbook

Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of 18 tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Stages of this playbook include:

1. Prepare
2. Plan
3. Promote
4. Execute
5. Follow-Up
6. Measure

There are 18 premium tools & templates linked inside of this playbook to facilitate the process.

1. Event Marketing Maturity Assessment
2. Event Marketing Strategy Scorecard
3. Executing an Event Marketing Plan
4. Events Manager Job Description
5. Event Management RFP Template
6. Events Database Template
7. Tradeshow Evaluation Matrix
8. Conference Planning Checklist
9. Conference Budget Template
10. Conference Management Database
11. Conference Agenda Checklsit & Timeline
12. Venue Evaluation Matrix
13. Post Conference Survey
14. Code of Conduct Policy
15. Tradeshow Lead Capturing Form
16. Tradeshow Evaluation Checklist
17. Lead Scoring Template
18. Event Marketing Metrics Dashboard

Bonus - Webinar Program Methodology

Bonus - MarCom Plan Methodology