This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.
Sales Enablement is a cross-functional discipline that links corporate business goals with tactical execution on the sales and marketing front. Skura and Demand Metric recently completed research to learn what Sales Enablement practices are in use and whether they are living up to expectations.
This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.
Jerry Rackley - Chief Analyst, Demand Metric
With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.
Kent Potts - EVP & CMO at Skura
Kent leads global marketing for SKURA. A talented and accomplished Marketing executive, Kent's deep experience leading marketing strategy, product marketing and channel management ensures SKURA's Sales Enablement message is delivered to the right customer at the right time through the right channel.
This presentation will share the results of this research, including the commitment to Sales Enablement, the content assets it helps deliver, the benefits adherents are getting from it, and how content is affected by the presence of a Sales Enablement process.
