eWorkshop: Digital Marketing Maturity Model

eWorkshop Description:

In the following eWorkshop presented by Demand Metric's VP Research, Clare Price, discusses the elements of the Digital Marketing Maturity Model. The seven components of Digital Marketing are:

• Orientation
• Leadership
• Tools & Platforms
• Demand Generation
• Digital Experience
• Budget & Staff
• Metrics

These seven components are discussed on four levels (Undefined, Progressive, Mature and World-Class). This eWorkshop is ideal for any marketing professional who needs to improve their Digital Marketing capabilities.

About the Presenter

Clare Price - VP Research, Demand Metric

Price is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing.