eWorkshop: Leveraging Public Communities

eWorkshop Description:

Marketing events are a cornerstone to engaging with your customers, partners and prospects; but planning and executing these events can be extremely costly. By giving customers, partners and prospects a virtual space to share best practices, identify experts and determine the best way to drive their businesses forward, your company can significantly increase brand loyalty and competitive advantage.

In this eWorkshop, learn how one company uses their public community built on Jive's social business platform to:

• Double their reach

• Drive down costs

• Create an engaging forum

• Extend the value of any marketing event 24/7