Facilitating Insightful Focus Groups

Executive Summary

This How-To Guide has been designed to provide practical advice for conducting insightful focus group sessions.

Read this brief 6-page guide to learn:

• What are Focus Groups?
• Focus Group Use Cases
• Focus Group Best Practices
• Being an Effective Facilitator
• Action Plan

Review this guide to understand the value of customer insights, and how to facilitate successful focus group sessions. 

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