Getting Started with Agile Marketing
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of-date products launching later than planned, the Agile method follows a simple process of build, measure, and learn.
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies an action plan for getting started.
Read this brief 5-page guide to understand the following:
- How to apply agile methods to marketing
- Important terminology
- How Agile Marketing is currently being used
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