Infographic: Big Data and Marketing

Executive Summary

Big Data refers to having a data set so large and complex that you cannot process it using the regular database management tools. The definition of Big Data, however, is a moving target. Check out this new infographic: Big Data and Marketing to learn: what big data is, how it works, facts & stats, case studies and how it relates to marketing analytics. 

If you are looking to get more in-depth with big data & marketing analytics at your organization, take a look at our Value of Using Big Data How-to-Guide, Marketing Analytics Benchmark Report, and Learning to Love Analytics eWorkshop. 

To review all of our current infographics, click here!

Demand Metric's infographics focus on topics that matter most to Marketing professionals in mid-sized enterprises.  We are planning to offer 1-2 new infographics each month, so stay tuned for more in the coming weeks.  If you have an idea for an infographic topic, let us know!