Infographic: The State of Trade Show Marketing

Demand Metric partnered with SummitSync to research how pre-show collaboration between sales and marketing impacts return on investment (ROI). This research effort also sought to answer the question: Are companies that report revenue growth doing something different when it comes to trade shows?

This infographic presents the key findings of this research and provides a 6-Step Action Plan to help you maximize your ROI for trade shows, events and conferences.