Key Brand Elements Guide

Executive Summary

This How-To Guide has been designed to provide practical advice for rebranding, choosing key brand elements, and understanding key branding drivers.

Read this brief 2-page guide to learn:

• Why Do Companies Rebrand 
• What are the Drivers of Branding
• What Branding Choices Need to be Made
• Action Plan for Making Branding Decisions
• Use our Brand Selection Tool to Implement

Read this report to learn how to implement an effective rebranding strategy. Use our Brand Selection Tool to evaluate and generate alignment on key brand element decisions.

Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates.  If there is a topic that you would like to see covered, please contact us at [email protected] to make a content request.