Market Research Decision Problem Template

Your Problem

You need to properly identify and define the decision problem to be studied in a market research effort.

Our Solution

We created the Market Research Decision Problem Template to help you properly identify and formulate the decision problem – or opportunity – about which information is needed.  A marketing research effort should not proceed until the decision problem is properly defined.  Accurately defining the problem is the most important aspect of a marketing research process.

This Microsoft Word template provides you with a standardized document to adequately communicate your decision problem to your market research team so that everyone on the team will have a clear understanding of the project's purpose.

Key Benefits

• helps identify a decision problem
• enables you to develop and evolve the decision problem
• facilitates communication among the market research team
• properly defines the problem for future use
• professionally designed Word document

Microsoft Word Document

Estimated Time Required: 1 Hour

Skills Required: Market Research