
Use this tool to assess your marketing measurement and reporting capabilities.
You need to assess your organization's marketing measurement maturity.
Use the Marketing Measurement Assessment to evaluate your marketing measurement and reporting capabilities. Key Areas Include: Executive Dashboarding & Top Level KPIs, Marketing Dashboarding & High Level KPIs, Customers, Branding, Advertising, & Public Relations, Events & Tradeshows, Direct Marketing, Website & Online Marketing, Collateral, Channel, Product Management, Pricing & Discounts.
Use this tool to assess your marketing measurement and reporting capabilities.