Performing Exploratory Research
Executive Summary
Among many other reasons, market research problems may arise due to an ongoing problem in your business or a new development in the market. Exploratory research is the ideal way to begin any market research effort by clarifying your market research problem and hypothesizing the potential causes for a marketing problem.
This guide is designed to help you understand the purpose of exploratory research, define the key types of exploratory research methods, and suggest an action plan for a successful exploratory research study.
Read this brief 4-page guide to understand the following:
- What is Exploratory Research?
- What Does Exploratory Research Attempt To Do?
- Key Exploratory Research Methos
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