Social Media Marketing Maturity Model
Your Problem
You need to understand where your organization sits in the spectrum of Social Media Marketing and Social Business maturity. You also want to know how to move from one level of maturity to the next.
Our Solution
Our Social Business Maturity Model is designed to help organizations improve their Social Media Marketing and Social Business capabilities by providing a defined road-map. Your next step after reviewing this model is to take the Social Media Maturity Assessment. The model provides 4 stages of organizational maturity, which are:
- Undefined
- Progressive
- Mature
- World-Class
Additionally, it evaluates 8 components of Social Business, as follows:
- Senior Management Commitment
- Social Media Knowledge
- Customer Engagement
- Competitive Insight
- Budget & Staff
- Plan & Channel Selection
- Measurement
Key Benefits
- clearly organizes core initiatives for each component
- outlines maturity for 8 different core components of social business
- allows you to understand where your organization's capabilites for social business stand
- helps you learn how to move from one level to another
- offers key metrics that will help measure your success
