Use this tool to gain a consensus on the buy-in for an upcoming market research initiative.
You have established a market research problem that needs to be further studied. In order to gain strategic and financial approval, you need to evaluate the interest & power of each decision-maker involved in the market research problem.
We designed the Research Consensus Ranking Tool to help you evaluate the interest and power of approval for key decision makers involved in a market research effort. It is important to gain knowledge about your key decision makers in order to gain approval for a market research study that may be necessary for your organization.
This Microsoft Excel ranking tool allows you to assess each decision maker's interest, power, current support and flexibility to gain a 'Support Quotient' for each. This template also provides you with space to develop an action plan for gaining buy-in from key decision makers that may not be on board with your study already.
Use this tool to gain a consensus on the buy-in for an upcoming market research initiative.
