A guide to help you understand how to create successful newsjacks.
Newsjacking is the act of exploiting breaking news by injecting your ideas or commentary, usually in a clever way into a related social media post. It is ideally done in real-time and when done well, gets attention that increases the awareness of your brand. With newsjacking, marketers are making a specific effort to benefit from the popularity of a specific news item while it is in circulation and getting a lot of attention.
This How-To Guide will explain what newsjacking is, how newsjacking can help promote your business, give examples of how newsjacking has been done in the past and provide a detailed action plan on how to create clever, memorable and appropriate newsjacks that promote your business.
Read this brief 6-page guide to understand the following:
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at [email protected] to make a content request.
A guide to help you understand how to create successful newsjacks.
