Tradeshow Evaluation Matrix
Your Problem
You need to determine which tradeshows are the best to attend.
Our Solution
We created the Tradeshow Evaluation Matrix to rate and compare tradeshows based on weighted criteria such as advertising, attendance, location, competitor presence, previous attendance, additional incentives, booth location, reputation, product launches and cost to attend. This Microsoft Excel matrix provides a side-by-side comparison of potential tradeshows to attend in order to determine the tradeshows that best suit your needs.
Key Benefits
- easy to rate the value of each tradeshow
- color-coded drop-down lists
- customizable weighting for each criterion
- calculates weighted scores out of 10
- save 3 hours on formatting & research
