Identify webinar topics based on which buyer persona roles and buying stages you have gaps in.
You need to identify webinar topics based on which buyer persona roles and buying stages you have gaps in.
Use the Webinar Topic Mapping Tool to document and map webinar topics to each of your buyer personas based on their stage in the buying cycle. With this template, you can evaluate each stage of the buying cycle for each persona based on the following criteria: Buying Stage, Stage Description, Buyer Action, Buyer Questions, Stage Duration, Key Influencers, Webinar Goals, Webinar Topics and Webinar Messaging
Identify webinar topics based on which buyer persona roles and buying stages you have gaps in.
