Word of Mouth Marketing

Executive Summary

This How-To Guide will teach you how to make word of mouth marketing (WOMM) work within your existing marketing mix by providing you with a five step action plan that you can use to start incorporating WOMM right away.

This guide also discusses the importance of WOMM today, it identifies the different forms WOMM can take, and it explains how to measure WOMM effectively.

Read this brief 6-page guide to learn about:

• The types and forms of word of mouth marketing
• Measuring word of mouth marketing
• How to add WOMM into your marketing mix

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