Today, it is no secret how important social media is to businesses large and small. In fact, more individuals are using social media now than they are watching television.
What this means is there is a huge market of opportunity waiting for companies who are savvy enough to get involved. However, one should not be mistaken - there are challenges that will need to be undertaken. It is one thing to realize that social media is something you need to be involved in, and it is another thing to jump in headfirst without first fully understanding what your goals are.
