Advertising and Marketing

Market Research Overview

Starting a business in these tough economic times can be a frightening prospect for even the most seasoned entrepreneur. There are no guarantees that investors or the public will be as enthusiastic about your idea as you are, and even if you make it to market, there are no guarantees that your product will sell well enough to make a profit. Many would-be entrepreneurs get discouraged by all the unknown factors, and simply let their idea wither away without becoming a reality.

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Ad Agency RFP Template

Ad Agency RFP Template – Use this tool to help you design a Request for Proposal (RFP) for Ad Agency Selection.

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5 Ways to Pay for Marketing Automation

The Pedowitz Group and Demand Metric invite you to join us for our upcoming workshop: Five Ways to Pay for Marketing Automation. In this webinar we will provide the foundation for building a bullet proof business case that’s sure get the stamp of approval.

Register for the Webinar and receive 5 tools to help build your business case for marketing automation!

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Deconstructing Lead Scoring

Using Marketing Automation to Streamline Lead Generation

Software Advice recently documented a video series on "How to Prioritize Leads"  led by partner and founder of BlueBird Strategies, Mac McConnell.  In Part 1 of this 3 part series, McConnell highlights how lead scoring streamlines the sales funnel and how to avoid the pitfalls traditionally associated with lead generation.

To view McConnell's insightful segment, watch the short video below:

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Fascinating Event Marketing Statistics

B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services.  According to HubSpot's new eBook Fascinating Event Marketing Stats, 79% of companies consider events important to their business.  In order to stay on top of your event marketing efforts, knowing the most current statistics in your sector may give you the edge when it comes to planning your next event.

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The Facebook Marketing Cheat Sheet

Still confused about the ins-and-outs of marketing through Facebook?  Want to discover how you can get substantial traffic on your Facebook Fan Page?  Check out HubSpot's Ultimate Facebook Marketing Cheat Sheet!  This cheat sheet will help you understand how to master Facebook for business.

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