Advertising Plan Checklist – Use this tool as a framework for building your annual advertising plan and budget.
All companies require some form of advertising. Depending on the company and the channel for the advertisement, ad space and/or air time can be quite expensive. You also have to remember which stations and which newspapers and magazines have specific deadlines.
The majority of companies have an advertising and PR budget. The reason is because a company cannot succeed if people are not aware of who they are, what they do, and what they offer.
