Advertising Plan Checklist – Use this tool as a framework for building your annual advertising plan and budget.
Online Advertising ROI Calculator – Use our Online Advertising ROI Calculator to determine the return on investment for pay-per-click advertising campaigns such as Google AdWords.
It is rarely easy for a company to create an advertising plan and budget. One must factor in a number of items, for example how much the company will be able to spend on advertisements, as well as what channels or publications the advertisements should be featured in. One must be sure that the marketing of the product is sent to the right people so that it can cost-effectively increase sales.
