In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.
Key topics include:
One of the primary challenges that smaller businesses face today involves their marketing campaigns. Typically these challenges revolve around the lack of proper marketing alignment, meaning that companies do not coordinate their marketing messages with their target audiences. The reason improper marketing alignment occurs is because either the right message is delivered to the wrong audience, or the wrong message is delivered to the right audience.
