Influencer-based marketing has become a go-to online marketing strategy and is essentially one of many marketing tools to grow your business. Influencers benefit your business in a plethora of ways – improve its reputation, boost the visibility of your content, generate additional inbound links and increase web traffic and conversion rates. You can unleash a lot of power with a relatively small amount of work. Here are four specific ways influencers can help significantly build your business:
Branding Selection Tool – Use Demand Metric’s Branding Selection Tool to drive consensus on key branding decisions. Choices include: mission, vision, positioning statement, elevator pitch, corporate tagline, logo, color schemes, and more.
Creative Director Job Description – Creative Director is responsible for translating marketing objectives into creative strategies, designs, and plans. Our Creative Director will manage graphic design, website development, collateral development, copywriting, advertising, and promotions.
Brand Strategy Scorecard Tool – Use this Brand Scorecard to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
Brand Perception Survey – The purpose of conducting a brand perception survey is to understand how your brand is viewed in the market, what brand attributes are preferred by customers, and to identify how your customers competitively position your products/services.
Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce measurable returns, such as sales support and lead generation. In a time of Sarbanes-Oxley compliance, repeatable controls, processes, and policy & procedures, have been implemented to ensure accountability.
Examining your current situation, proposing a new situation, and evaluating the gaps between the two, is central to the strategic planning process. Use Demand Metric's GAP Analysis Tool to document gaps in areas that need to be core competencies.
