Demand Metric research shows that the adoption of Account-Based Marketing (ABM) is on the rise. B2B marketers have always sought more precise ways to reach target accounts, and that outcome is the promise of ABM.
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Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and blogger. Jerry shares his insights on the importance of customer relationships, content marketing within the B2B space and what excites him about marketing today.
By Jerry Rackley
As a long-time practitioner and beneficiary of email marketing, I’ve tried to stay current on how this marketing channel is evolving. I’ve noticed an interesting trend in both the B2B and B2C worlds of marketing automation.
