Buyer

Email Benchmarks - Where Do You Stand?

Are your emails not performing up to par?

We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers.

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Sales Enablement Perspectives: A conversation with Craig Nelson, Founder & Principal at Sales Enablement Group

By Jerry Rackley

Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.

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Build vs Buy Decision Matrix

Build vs Buy Decision Matrix – Use this matrix to compare your options for in-house builds vs. outsourced solutions.

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Getting Support for Creating Buyer Profiles

By Jerry Rackley

I recently had the opportunity to collaborate with Ashley Furness, CRM Analyst at Software Advice and author of an article about using the customer service function to gain insights for buyer profiles. It’s a brilliant idea, and so obvious it makes one want to declare, “Why didn’t I think of that?”

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