CEO

Five Questions Every CEO Should ask Marketing

Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting about his situation. He has a CEO who micromanages his marketing department. It’s so bad, that when his CEO is on vacation, he can’t get anything done because the CEO has to see everything. I’ve been where this guy is, and it is not a happy place.

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