Branding Selection Tool – Use Demand Metric’s Branding Selection Tool to drive consensus on key branding decisions. Choices include: mission, vision, positioning statement, elevator pitch, corporate tagline, logo, color schemes, and more.
Brand Strategy Scorecard Tool – Use this Brand Scorecard to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
The process of branding is one of the most important parts of a business, particularly when a company is just starting out. Along with its importance, the selection of a brand is a difficult task.
The right branding can cause a company to soar, while the wrong branding can hurt even the businesses with the best minds. Therefore, you have to make sure you consider everything so that you can create the perfect brand for your company.