Successful branding in the 21st century is about developing consistency in how your customers interact with your company.
By Jerry Rackley
Editor’s Note: This post is part of a series of interviews with sponsors and speakers at the upcoming Demand Metric Sales Enablement Virtual Summit, which will take place on April 3, 2014.
Jennifer Kling, product marketing manager at CallidusCloud, a titanium sponsor of the upcoming Sales Enablement Virtual Summit. We asked Jennifer to share her thoughts on Sales Enablement:
Starting a business in these tough economic times can be a frightening prospect for even the most seasoned entrepreneur. There are no guarantees that investors or the public will be as enthusiastic about your idea as you are, and even if you make it to market, there are no guarantees that your product will sell well enough to make a profit. Many would-be entrepreneurs get discouraged by all the unknown factors, and simply let their idea wither away without becoming a reality.
Have you been operating your business for years with moderate success, but feel like the momentum behind your current product line is dwindling? Are members of your team eager to start working on the next product that you’ll bring to the public, but you’re not sure if your company is really ready? Heading in a new direction is just as difficult for existing companies as it is for first-time entrepreneurs, so it’s important to keep these guidelines in mind when planning a change.
Also referred to as a news release, the press release is simply a written statement made by an organization or company and made available to the media in advance. There is a specific format in which press releases need to be written so that news media and reporters will be sure to have all the information they need to write a story on your product, idea, or company announcement. Some press releases are written well in advance of the actual event, and embargoed until the appropriate date, while others are made available for immediate release.
Many companies are intimidated by the thought of partnering with larger brands. In my experience, two of the most common reasons why companies feel this way are because they don't want to lose their identity and they are afraid that their offering will be overshadowed by the larger brand.
A Customer Relationship Management System, or CRM, is a system that is designed to expand and grow as the relationship with your customers, clients and prospects changes over time. The capabilities of CRM software varies in its scope from simple customer tracking, to live chat capabilities, and to even more complex solutions that integrate data from various sources over a period of time (past and present). This information can be used to predict the future dynamic between your business and your clients.
The only way an employee can successfully contribute to your business is by knowing exactly what is expected of them and by receiving frequent updates from management about how well they are meeting those expectations. To simply set an employee adrift in their position, hoping that they’ll figure out which habits are productive is not only a waste of time but it can also cost you a ton of money. If you want to get the most out of your team, it’s important to have a clear strategy about how to communicate expectations and evaluate employee success.
